SKILLS
Cross-functional skills
01
AUDIT
We carry out a 360° audit of your company: Production, Human Resources, Financial Management and Commercialization. We thus issue a personalized diagnosis of the company. This audit allows us to identify the areas of improvement and development of your company. We build a schedule of actions and recommendations to be implemented over 36 months.
We also offer a free and no-obligation Flash audit. This initial approach has two advantages: It allows us to quickly identify the strengths and weaknesses of your company. It is also the first step towards a professional, trust-based relationship.
Complete Audit – Flash Audit – Marketing Audit – Commercial Audit
02
ORANIZATION
AOC Conseils optimizes the management of your production. Our team, through its technical skills and years of experience, provides you with the advice and necessary tools for the proper management of your wine business.
Optimization of technical itineraries – Management of production costs – Optimization of purchases – Logistics – Quality approach – Environmental standards – Improvement of organoleptic profiles
03
PERFORMANCE SUPPORT
We help you to sustain your performance. Growing does not always mean being performant and we know it. Wine companies being in a complex legal and environmental framework, the management of growth is a real issue for wine sector players. It is in response to this demand that our teams have developed tools to help steer performance.
Human resources management tools – Activity monitoring – Customer management – Pricing consistency – Dashboards – Reporting – Cash management – Cash flow plan – Commercial planning
04
COMMERCIALIZATION
AOC Conseils develops and strengthens the commercialization of your wines in France and internationally.
Specialist in the wine sector, AOC Conseils has real expertise in the market placement and commercialization of your products. Together, we build a commercial strategy from A to Z that is coherent and adapted to all your products.
Range building – Targeted marketing – Sales objectives by distribution channel – Distribution France and Export – Pricing policy – Price management – Wine tourism – International trade fairs – Merchandising
05
MARKETING / COMMUNICATION
We help you to build a marketing strategy that is adapted and targeted. In a globalized competitive environment, it becomes difficult to find elements of differentiation. Through our expertise, we help you to optimize the elements of the marketing mix. We support you from the development of the range to the content.
Segmentation and range creation – Mix optimization – Storytelling – Differentiation strategy – Project management – E-marketing
AOC Conseils helps you to manage your communication. Communication must be a value-generating axis for your company. For this, we help you to develop your communication strategy from Emailing to the packaging of your products.
Information circulates fast, faster and faster, the advent of social networks, online purchasing platforms dedicated to wine make it essential to master your communication.
Internal communication – Crisis management – Emailing – Media – Press – Wine tourism – Social networks
06
DIGITAL STRATEGY
AOC Conseils supports you in the definition of your internet strategy. In 2017, presence on the internet must be a priority for all wine estates. Still, it is necessary to know how to proceed.
Our team, aware of the importance of these new web-related challenges, will help you to build a digital strategy that is coherent with your wine business.
Web Marketing – Use of social networks – Community management – Website
07
SUBSIDY APPLICATION AND OPTIMIZATION
AOC Conseils helps you to prepare your subsidy application files. Many aids and subsidies are linked to the wine sector. Our experts are here to help you find your way and ensure the preparation as well as the follow-up of your files.
Third-country promotion file and follow-up – Construction and equipment file and follow-up – FAFSEA – VIVEA – Assistance with compliance with environmental standards – Regional aid
08
TRANSFORMATION MANAGEMENT
In a context of rapid changes in wine markets, pressure on prices, evolution of distribution channels, new consumer expectations, companies must undertake deep transformations to remain competitive.
AOC Conseils supports managers in leading these strategic changes: reorganization of structures, adaptation of business models, optimization of commercial performance and mobilization of teams.
Technical itineraries – Optimization of purchases – Management of production costs – Logistics and quality