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Manuel pratique du commerce des vins AOC Conseils

06 03 89 27 65

RESSOURCES

OUR PUBLICATIONS

Manuel pratique du commerce des vins
manuel pratique du commerce des vins
Buy the book

Forts de leurs différents parcours, Olivier Antoine-Geny et Marcello Roudil se sont, de

nouveau, associés pour vous livrer aujourd’hui la deuxième édition du Manuel pratique du

commerce des vins.

Actualisé, et plus complet, cet outil pratique s’adresse à tout ceux qui souhaitent se lancer

dans le commerce des vins : il leur permettra de trouver, toutes régions confondues en

France, des solutions commerciales pour leurs entreprises (avec les singularités

intrinsèques de chaque région), allant jusqu’à l’export « petit et grand ».

Les deux auteurs traitent ainsi les connaissances fondamentales et nécessaires à tout

metteur en marché pour renforcer et développer l’exploitation de ses produits.

Pour plus de clarté, le livre se compose de deux grandes parties. En premier lieu sont

analysé : le diagnostic de l’entreprise, le choix des prestataires et partenaires, les

institutionnels pouvant favoriser le développement commercial et les financements

disponibles.

Sont ensuite développés : les réseaux de distribution et leurs marchés, sur le plan national

et international, mais aussi la présentation des salons permettant de faire ses premiers

pas vers l’export.

Ce livre est dédié à un large public professionnel : vignerons, responsables de caves

coopératives, dirigeants de maisons de négoce et agents commerciaux. De même, les

étudiants de la filière y trouveront des ressources essentielles à leur formation.

Year of publication : 2016
Author : Olivier Antoine-Geny<br /> Marcello Roudil<br /> David Geny

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